When you hear the word, ‘viral’, you think of something that unintentionally becomes absorbed, shared, and reshared by millions of people, like cat videos. At National Today, we know just how to tap into the power of the internet and social media to make this happen — intentionally.
We have a proven history of creating holidays centered around a specific campaign, brand, or product and bringing it into the public eye, elevating it to be top of mind, and making it explode into something bigger than it was. As a viral marketing agency, we are skilled at distributing quality content at a rapid rate via a variety of platforms and avenues.
Simple. Surprising. Significant
At National Today our content creation and PR teams are masters at coming up with concepts that are simple, surprising, and significant. We believe these three elements are what drive any successful viral marketing campaign.
We follow these principles by coming up with fun facts and interesting background information about holidays that entice people to share. We also interact with our audience through polls, surveys, and hashtags to make a particular holiday more engaging and a shared experience. Finally, we strive towards making our content emotive, relatable, and sentimental, and thereby memorable — bolstering the stimulus that causes a holiday to be shared and celebrated annually.
How we work
Determining the audience, measuring public interest, and driving viral potential
The first essential step in any campaign is determining the target audience and what will drive them to engage. Knowing WHO we’re targeting, will help us to specify HOW.
Once we’ve identified the target audience and purpose, we gauge ways to make our content reach the most people possible, capture public attention, and attract engagement.
Then we implement various strategies to drive viral potential by taking into account the target audience, how that audience can scale, and the best channels to use in promoting the holiday.
Our Values and Beliefs
We control the outcome
We don’t leave the success of your viral campaign up to chance — our expertise in industry-specific market research allows us to hit the mark with precision and generate a glowing outcome.
We have the tools
Our well-established viral marketing framework provides fail-safe methods and tools in disseminating your message through the right channels and platforms — whether via influencers, social media, email, video, or many others.
We love statistics
We’ve got a knack for data analysis so we can measure and scrutinize where your campaign needs fine-tuning and stay in the loop with new developments in your target market.
We want to work closely with you and your target audience, no matter where — we don’t allow distance to get in the way of building personal relationships and making sure your wishes are met.
Our content marketing team takes the ideal routes to push a brand’s virality, whether through captivating video, engaging images, bold designs, or vibrant animations.
Viral Social Media
We work with brands to come up with the most lucrative social media strategies in distributing content that promotes viral sharing and ensures a position of prominence on any given platform.
We tap into the clout of influencers of all sorts and collaborate with them to bring campaigns into the public eye and maximize results.
How effective is viral marketing?
If done well, viral marketing can be very effective. National Today makes eye-catching, memorable content that is highly share-worthy so it will reach a mass of people in a short space of time.
Why is viral marketing so efficient?
Efficient viral marketing powerfully initiates awareness, curiosity, and demand while building credibility — all at a lower cost than traditional advertising. As a viral marketing agency, we know exactly how to tap into social media and other networks and use them to our advantage.
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