Have you ever noticed how people tend to post more on social media during the holidays? That’s why, for us, every day is a holiday. We’re experts at activating timely moments across social media. We start by taking the time to understand what you’re hoping to achieve with your social strategy and then we plan and implement your route towards those goals.
Through careful consideration for profile management, content creation, and ad spend management, we’ve developed a deep and robust understanding of how to put brands and products at the center of an ownable moment in the calendar. Whether you’re wanting to increase sales, grow your audience, or improve brand recall, we have innovative methodologies that can activate your brand in ways that other agencies just can’t offer.
Creating social groundswells
When we say that for us every day is a holiday, we don’t want you to get the wrong idea. We do actually work really hard, it’s just that our work is crafting celebrations that deliver exceptional social media marketing capabilities. We produce unique moments and build a narrative through two-way communication with your target audience. We focus on creating engaging, well-targeted content that triggers emotions with shareable sentiments.
We’re well versed in every aspect of social media marketing. From outstanding content creation that has people engaging and remembering to paid advertisements that thread the needle to find even the most niche target audiences, we do it all. Everything we do is informed by data and our “always on” test and learn approach enables us to ensure that every campaign archives its maximum potential.
How we work
Data-led strategy with content that connects emotionally
We believe the opportunities for optimized performance and increased ROI are found when interpreting the data. We push the boundaries to determine the deeper meaning of what the data is telling us and make strategic decisions based on these interpretations. By the time the campaign is fully rolled out we can confidently say that our creative, messaging, and targeting are all fully optimized towards the end goals.
We monitor trends, algorithms, and platform alterations to identify opportunities that may give you disproportionate reach or engagement, further accelerating the groundswell that is created with a calendar-based activation.
All of this is done while retaining the personal touch that is more integral to social than any other marketing channel. Your target audience won’t see all of the research, data, and optimization methods on their feed, all they see is content that connects and resonates with them, something that feels relevant.
Our Values and Beliefs
We decide with data.
We know when to double down and boost a post and when to cut it off. We track every major metric against consistently refined benchmarks to ensure that every cent spent is working productively toward the end goals.
Coordination is key
With each project, we create specialized task forces made up of internal and external stakeholders with clearly defined roles and responsibilities. By mapping out our collective journey at the beginning, we’re able to make more speedy and timely decisions.
We’re constantly innovating
By combining calendar-based marketing with social media, there are many ways in which we’re able to activate that typical marketing won’t allow. We recognize that our platform puts us in a unique position to be able innovate on a regular basis and test our results in real-time.
We remember the human
Without the human, there is no need for the data. Our priority is, and always will be, to trigger emotions in humans with world-class creativity.
Calendar-Based Social Media Activations
We can give your brand or product a unique ownable moment and then use social media to scale and amplify the messaging around the campaign.
We know how to make content resonate on social and how to tailor your message to each platform. Whether it's a meme that gets people tagging their friends on Instagram or a well-written statement crafted for LinkedIn, we’re able to deliver impactful content every time.
Ad spend management
We strategize, monitor, and optimize ad spending across every platform to create the biggest bang for your buck.
Whether it’s Facebook Groups, the comments section, or web forums, we create and implement strategies for managing these communities, controlling the daily posting activity.
We can combine social media with other channels such as PR, TV advertising, or event marketing to create integrated activations that touch your customers at different parts of their decision-making process.
Viral Social Media
We have creative blueprints which, when applied thoughtfully, each have proven viral potential. Work with us to make your message spread at super-speed.
Why hire a social media agency?
Building a strategy based on the correct interpretation of data, creating content and adapting it for multiple platforms, managing communities, and optimizing performance with an “always on” approach is not an easy task. A full-service social media agency is equipped with the skills, expertise, and infrastructure to deliver these components to an exceptional level.
How do a calendar holiday and social media actually deliver meaningful results?
By creating your own unique holiday or celebration you’re establishing a moment, a moment when all eyes turn to your brand and it seamlessly becomes part of the conversation. This moment, if leveraged correctly via social, becomes an excellent vehicle through which to deliver your message at scale.
What makes a good social media agency?
A combination of experience, skillset, and philosophy. We have an experienced team with a diverse set of outstanding skills, but it’s our shared approach, our commitment to pushing boundaries, experimentation, and innovation which enables us to deliver world-class campaigns.
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